Background
Tacobot is a marketing automation agency on a mission to generate high-intent, high-quality leads for local insurance and real estate businesses at an affordable price. Co-founder CJ Hutsenpiller and his team manage lead generation for multiple clients simultaneously — from automation setup to ongoing lead qualification.
Challenge
Most leads from traditional vendors are low-intent, overpriced, and often sold to multiple agencies at once. Local businesses were paying too much for leads that rarely converted — with no control over quality.
“We needed a cheaper way to get better leads — and keep them exclusive to our clients.”
Solution
Tacobot built 4 pre-built lead generation automations using Chatfuel:
- Life insurance quote generator with pre-filled web application
- Home/auto insurance quote generator
- Rent calculator with matching house listings
- Home-value calculator for real estate businesses
Each automation captures lead information and routes it directly to the client for personal follow-up. Tacobot also built its own automation so new customers can explore options and purchase a solution right within the chat — no sales calls needed.
Impact
Tacobot's automation has become the go-to solution for local insurance and real estate businesses across 41 US states — delivering results no vendor could match:
- $2–5 per high-quality insurance lead
- Less than $10 per high-intent real estate lead
- $0.10 per conversation
“Automation changed everything about how we generate leads for our clients. The quality is higher, the cost is lower, and we control the whole process.”
CJ Hutsenpiller
Co-founder, Tacobot